How to Write a B2B SaaS Case Study That Buyers Actually Trust
In the guide, I share everything I’ve learnt about B2B SaaS case study design and creation.
You will learn how to choose the right case study participants, how to incentivize them to take part, how to structure the case study, how to navigate reviews, and how to promote it. I also share a few best practices and answer common questions.
How to Do a Blog Content Refresh [In 13 Steps]
In the article, I share my 13-step content refresh framework, which I have developed while updating dozens of blog posts over the last few years.
You will learn how to identify articles that need refreshing, diagnose gaps in your content, and what exactly to update to add value to your pieces and improve their search performance.
How to Write a Product Listicle That Gets Cited by AI and Converts
Listicles, “top X alternatives” or “best tools for Y”, are popular because they rank for branded keywords and move customers down the funnel. And recently, get cited in AI search results.
In this article, I will show you how to write high-quality listicles that rank in SERPs, get quoted in AI answers, and most importantly, help readers make the right decision.
Answer Engine Optimization (AEO): How to Optimize for AI Search
In the article, I unpack everything I’ve learned about AI search. The established SEO principles we’ve been following for at least a few years, and the new tactics grounded in the latest research.
You will learn how to structure content and signal authority so AI systems trust it and can easily cite it. I also share higher-level strategies I would implement as a content manager or an SEO.
How to Write a Blog Post [Step-By-Step Guide]
With a tool like ChatGPT, writing a B2B blog post is dead easy. And super quick.
Writing a blog post that people actually want to read? One that adds value, makes them think, and prompts them to sign up for your product trial? That’s much harder.
In this article, I will share my step-by-step process for writing such blog posts.
My Editing Process: How I Edit Blog Posts [+AI Prompts]
In this guide, I will walk you through the editing process that helps me deliver ready-to-publish drafts.
You will learn how to edit your outlines, spot high-level inaccuracies and logical flaws in the first draft, line-edit the copy and ensure it meets your clients’ unique requirements, and proofread for spelling and grammar mistakes.
All steps come with AI prompts, ready to copy/paste.
My Research Process: 15 Things I Do When I Research For A Blog Post
In the guide, I will show you how to research your blog posts.
I will walk you through the research process I have used to write 600+ blog posts and share practical tips for finding high-quality sources.
So you can create content that is genuinely helpful for your readers and outperforms competitors in search engine results.
SEO for Content Writers: How to Optimize For Organic Search in 2026
In this article, I’ll walk you through my 9-step search engine optimization process and 8 high-level skills that will help you improve the SEO performance of your content, whether you’re a content writer, editor, or content manager.