Hi, I’m Pawel!
Your freelance content writer!
I write SEO blog posts, case studies and whitepapers for B2B SaaS companies and SEO agencies. I can also help you refresh, edit, and optimize your existing content.
How can I help you?
BLOG POSTS, CASE STUDIES & WHITEPAPERS
Achieve your goals with
content optimized for humans
Want to boost your sales or improve your brand visibility? Trying to establish your authority with quality educational or thought leadership content?
Whatever your goals, I’ve got you covered with value-packed, people-first content that ranks high in SERPs.
EDITING & SEO OPTIMIZATION
Improve your content’s readability and
SEO performance
Need to refresh your content to bring it back to the top of the first page? Or make it more engaging and easier to read?
I can review, update, and edit your content. So that it’s better aligned with search intent, helpful, and keeps users on the page.
My results
Over the last 3 years, I’ve written 500+ blog posts. Many of them rank in the #1 spot on Google (43 at this very moment), I’ve grabbed a bunch of featured snippets, and my articles bring in thousands of visitors every month.
Why should you hire me?
Reliability
& independence
You shouldn’t worry about freelancers missing deadlines or disappearing into thin air!
When you work with me, you get a reliable and easy-to-work-with partner. No hand-holding or constant check-ins. Just quality work delivered on time, every time.
Publish-Ready
Content
With so much on your plate, going through countless rounds of revisions is the last thing you want.
If you choose to work with me, you can expect content that’s polished and ready to go live.
THOROUGH Product
analysis
I take the time to get to know your product, existing content, and audience—their pain points, needs, and desires.
The result? Articles that present your product as an obvious solution to your customers’ problems and align with your brand voice.
Robust
Research Skills
Dumpster diving doesn’t cut it anymore. To capture readers’ attention, your content can’t just regurgitate ideas from the top 10 Google results.
To uncover original insights and fresh perspectives, I use a wide range of secondary sources and interview SMEs.
Don’t take my word for it! See what my clients say!
Emilia Korczynska
VP of Marketing at Userpilot
Pawel is a professional and experienced SaaS content writer, with an analytical mind and a great attention to detail.
He does in-depth research into the subject-matter, and always delivers high quality work on time. His English is perfect and his content typically does not require any revisions.
Pawel is one of the best B2B SaaS content writers I’ve worked with. 100% reliable, delightful to work with, and always on time. He does great research, his writing in English is perfect and conversational (which fits our tone of voice perfectly), and his drafts nearly don’t need revisions.
I love how he structures his articles and makes them digestible. He’s always willing to share insights based on his experiences that helped me as a Content Strategist.
I’ll keep working with Pawel and would recommend him to anyone who needs professionally written content.
Dmytro Sokhach
CEO at Editorial Link
Pawel has written a series of well-structured and high-quality articles that quickly reach the top 10 on Google for our blog, Editorial.Link.
His articles require minimal edits. He is pleasant to communicate with, doesn’t disappear, and is always in touch. I confidently recommend him.
Michal Jackowski
Founder at BacklinkManager
Pawel’s a remarkable content writer who stands out from the crowd. His attention to detail and taking the time to understand the subject helped us stand out and rank in a very crowded niche. He’s easy to work with, punctual and reliable – highly recommended!
Adina Timar
Head of Content at PhantomBuster
Pawel is the best freelance content writer I’ve had the pleasure of collaborating long term. He always delivers work on time and his attention to detail is spot on.
He can write blog articles on advanced topics in Analytics, Product Management and UI/UX while sharing his expertise and making the articles stand out with original content.
His articles never require editing as they usually exceed expectations. I would recommend Pawel to anyone looking for human-written, well-researched blog articles for SaaS.
My process
That’s what working with me will look like.
1. brief
After we’ve agreed on a number of articles per month, I’ll ask you for a written brief for each piece.
I’m happy to work with your briefing documents, or I can send you my template to complete.
2. outline
The outline will cover everything I discover during my research phase, including headings and key points.
Your feedback here is vital. The better the outline, the fewer edits the first draft needs.
Once we get to know each other, we can skip this stage. I’ll get to work on the draft as soon as I get the brief.
3. draft
Once you approve the outline, I’ll write the first draft within 5-10 business days. This depends on how much SME input it requires.
I’ll keep you posted about ETAs and potential delays.
4. revisions
When I send the draft, I’ll ask you to get back to me with any edits within 10 business days.
I’ll complete the edits within 24-72 hours.
My fees include 2x rounds of revisions (in line with the brief).
Frequently Asked Questions
Topics I’ve written about include:
– Product-led growth
– Team management and leadership
– Product discovery
– Product marketing
– Product launches and GTM strategy
– Analytics
– Product onboarding and education
– UX and UI design
– Social media marketing
– Product management tools
– Project planning and delivery
– Agile frameworks
– Scrum artifacts and rituals
– Lean Six Sigma techniques
– International expansion
– Translation & localization
– Link-building & SEO
– Employee surveys
Can I write about anything else? Sure. Try me!
My rates start from £0.20 a word. So that’s £400 for a 2000-word article. I charge more for articles which require SME outreach and interviews and for ghostwriting.
If you’d like an estimate for your project, send me an email!
Nope. And if anybody tells you they can, run!
Currently, over 60 of my articles feature in top 3 spots for their main keywords, and I have ‘scored’ a bunch of featured snippets. I write helpful content aligned with user intent and optimize all my articles in NeuronWriter, Surfer or Clearscope, and yet I cannot promise top SERP performance.
Because there are so many factors at play. For example, ranking for highly competitive keywords in SaaS is close to impossible without a powerful backlink profile and/or topical authority.
I start the research process with SERP analysis — to identify search intent behind the keywords, assess the structure and format of the ranking articles, and gaps and weaknesses I can exploit in my piece.
After that, I dive into a range of resources, including:
– Google Search (for statistics, reports, case studies)
– Perplexity AI
– Google Scholar, Semantic Scholar and Consensus (for academic papers)
– Google Books
– Newsletters (I subscribe to dozens of newsletters in the niches I write about)
– Reddit and review sites (for VoC)
– Podcasts
– X and LinkedIn
– Inhouse experts and resources (case studies, templates, internal reports)
– HARO (Featured, Help B2B Writer, Qwoted, SourceBottle) and SME outreach
I always do four rounds of edits.
I start with high-level checks. Does the article answer the reader’s question? Is it focused? Does it offer value?
Next, I focus on the structure and language. That’s when I make sure the content flows logically from section to section, it matches your brand tone, reads well and is easy to understand.
The third pass is about the grammar and spelling accuracy. Grammarly does most of the work but sometimes it needs help.
Finally, I review the article against your style guide and past feedback to make sure the content is polished and ready to upload to your CMS.
I love client feedback. It helps me create content that satisfies your needs and grow as a writer.
My goal is always to write a first draft that is ready to publish, but let’s face it, it isn’t always possible, especially, if we’re only starting to work together.
For every new client, I set up a Notion page, where I collect all your feedback and use it when editing the work. In this way, every new piece I write for you is better aligned with your expectations.
I get the edits done within 24-78 hours. Two rounds of revisions are on me. Additional edits or edits outside the original brief scope cost extra.
Most articles of 2000-3000 words take 7-10 days to complete. Articles that require extensive SME contributions may take longer.
Nope. Subcontracting the work to a quality writer wouldn’t be cost-effective.
Yes, I use AI for research and brainstorming, or to tweak a clunky sentence here and there. But never to write the entire article, or even individual sections.
I can also edit AI-generated articles for you to align them with user intent and your style guidelines, improve readability, optimize for SEO, and add value with examples, practical tips, or SME insights. In my experience, however, it often takes more time and effort than writing from scratch.
An important note regarding AI:
Some companies use AI detection tools to assess the work of their writers. There’s plenty of evidence that these tools aren’t reliable. I’ve run a few of the articles I wrote without AI through GPTZero, Smodin, and a couple of other tools. The results were random but most of them flagged big sections of the text as AI-written. So, if high “human scores” from AI detectors are important to you, I won’t be a good fit.
I send the invoice at the end of the month. I ask clients to kindly pay within 2 weeks (I have never had to wait that long.)
At the moment, I only accept bank transfers. For larger or one-off projects, I may ask for 50% of the fee upfront.
All payment terms and due dates will be included in the invoice.
No, before I started writing full-time, I had worked as an English teacher for 20 years. I made the pivot in 2021, and I’ve been writing full-time since February 2024.
My first degree was in English literature and linguistics. I also hold a Master’s degree in American Studies and a Post-Graduate Certificate in Education (I had to do a lot of writing to get these).
I also have a few project management qualifications:
– APM Project Management Qualification (PMQ)
– Certified Scrum Master (CSM)
– Certified Scrum Product Owner (CSPO)
– Lean Six Sigma Green Belt