Frequently Asked Questions

As a freelance content writer and editor, I can help your business:

• Demonstrate your product value and build trust with case studies
• Educate your customers and nudge them down the funnel with product-led blog posts
• Build your authority with original research reports and thought-leadership content
• Bring your old blog posts back to life — and the top of SERPs — with in-depth content updates
• Help your writers hit the mark with crystal-clear content briefs and constructive feedback

Yes, I can help you with content strategy.

I can audit your existing content, conduct keyword research, identify opportunities to improve your visibility in organic and AI search, and develop a content plan.

Yes, my drafts always include relevant visuals, including screenshots and YouTube videos.

I also create infographic/diagram/chart prototypes to help your in-house graphic designers.

My graphic designer can also create custom visual assets for you.

I work with B2B SaaS brands and SEO agencies.

My past and present clients include: Userpilot, Editorial.Link, Doofinder, Honestly, Product Fruits, Fluid, NP Digital, Great Question.

I’ve written about:

• SaaS product management and marketing (product-led growth, product discovery, launches & GTM strategy, analytics, product onboarding & education, UX research & design, PM & user onboarding software)
• Project management (project planning and delivery, Agile frameworks, Scrum artifacts and rituals, Lean Six Sigma techniques, team management and leadership)
• Digital marketing (social media, email, digital PR)
• Employee surveys
• International expansion
• Software translation & localization
• E-commerce
• SEO and link building

Can I write about anything else? Sure. If it’s B2B or tech-related, I’m a good fit.

Nope, I cannot guarantee high rankings because there are too many factors at play — many outside my control.

For example, ranking for highly competitive keywords in B2B SaaS is close to impossible without a powerful backlink profile and/or topical authority.

But I will do my best.

I write helpful content aligned with user intent and optimize all my articles in NeuronWriter, Surfer, or Clearscope.

Currently, over 60 of my articles feature in the top 3 spots for their main keywords, I have ‘scored’ a bunch of featured snippets, and AI assistants cite my work.

I start the research process with SERP analysis — to identify search intent behind the keywords, assess the structure and format of the ranking articles, and identify gaps and weaknesses I can exploit in my piece.

After that, I dive into a range of resources, including:

• Google Search (for statistics, reports, case studies)
• Perplexity, Gemini, and ChatGPT Deep Research
• Google Scholar, Semantic Scholar, and Consensus (for academic papers)
• Google Books
• Newsletters (I subscribe to dozens of newsletters in the niches I write about)
• Reddit and review sites (for VoC)
• Podcasts
• X and LinkedIn
• In-house experts and resources (case studies, templates, internal reports)
• HARO (Featured, Help B2B Writer, Qwoted, SourceBottle) and SME outreach

To learn more, check out the blog post where I describe my research process.

I always do four rounds of (self-)edits.

I start with high-level checks. Does the article answer the reader’s question? Is it focused? Does it offer value?

Next, I focus on the structure and language. That’s when I make sure the content flows logically from section to section, it matches your brand tone, reads well, and is easy to understand.

The third pass is about the grammar and spelling accuracy. Grammarly does most of the work, but sometimes it needs help.

Finally, I review the article against your style guide and past feedback to make sure the content is polished and ready to upload to your CMS.

If you want to learn more, check out the blog post about my editing process.

My content refresh process consists of 12 steps:

• Analyze the SERP and competing articles
• Realign structure and format with user intent
• Update information (stats, product features, etc.)
• Fill content gaps
• Update visuals
• Embed new keywords
• Improve the flow of ideas
• Realign the CTAs with current business goals
• Tweak the intro and conclusion to reflect new content
• Rewrite the title
• Update metadata
• Update internal linking

When updating your content, I follow the best SEO and GEO practices.

I love client feedback. It helps me create content that satisfies your needs and grow as a writer.

My goal is always to write a first draft that is ready to publish, but let’s face it, it isn’t always possible, especially if we’re only starting to work together.

For every new client, I set up a Notion page, where I collect all your feedback and use it when editing the work. In this way, every new piece I write for you is better aligned with your expectations.

I get all edits done within 24-78 hours.

Two rounds of revisions are on me.

Additional edits or edits outside the original brief scope are possible for an extra fee.

I have developed a multi-layer quality assurance process to ensure my clients are satisfied with their content.

1) During the onboarding stage, I will send you a questionnaire to identify your objectives, goals, and expectations. I will also study your existing content, product, and style guides.

2) I work on articles in stages. I start with an outline and ask for your feedback. In this way, we can avoid extensive structural revisions later.

3) I self-edit the draft thoroughly before I submit it for editing. I’ve written a blog post about my editing process.

4) When you give me feedback, I will record it in a Notion page. I will check future drafts against it to make sure I don’t make the same mistakes again.

With such a structured process, the risk that you aren’t satisfied with the content quality is close to nil.

Most articles of 2000-3000 words take 7-10 days to complete. Articles that require extensive SME contributions may take longer.

No. Subcontracting the work to a quality writer wouldn’t be cost-effective and would extend the turnaround times.

Yes, you will see some of the articles on my website have been written by AI. It is an experiment. I want to see how they perform. It’s also a chance to refine my prompts and workflows.

I have also edited AI-generated articles for clients — to align them with user intent and their style guidelines, improve readability, optimize for search and AI visibility, and add value with examples, practical tips, or SME insights.

When it comes to writing, I will use AI for brainstorming, research, and editing. I may also use it to draft content, but only after discussing this with you. If you don’t want AI use in your blog, I will be happy to write it for you from scratch without it.

To learn more about how I use different AI tools, check out my article about the 19 software apps in my freelance tech stack.

I am flexible and can work with any collaboration tools. Notion, Google Docs, ClickUp, Trello, Asana, Slack, StoryChief. Whatever works for you, works for me.

To learn about the productivity tools I use to run my freelance business, check out the article about my tech stack.

My rates start from £0.30 a word. So that’s £600 for a 2000-word article.

I charge more for articles that require SME outreach and interviews.

If you’d like an estimate for your project, send me an email!

I will send the invoice at the end of the month via my accounting software, QuickFile.

Bank transfers are my preferred payment method, but I can also accommodate credit/debit card payments.

For larger or one-off projects, I may ask for 50% of the fee upfront.

All payment terms and due dates will be included in the invoice.

Yes, a lot of my work is ghostwritten, and I can sign an NDA if necessary.

But I also offer discounts for content published under my name.

No, before I started writing full-time, I had worked as an English teacher for 20 years. I made the pivot in 2021, and I’ve been writing full-time since February 2024.

I never studied for any formal marketing qualifications (my first degree was in English literature and linguistics).

However, I have completed content marketing courses from HubSpot, Semrush, Ahrefs, and Surfer. And a couple of writing-specific courses, like Ryan Law’s How to Edit or How to Write Thought-Leadership Content. And I’m a Certified Content Engineer from AirOps.

I also have a few project management qualifications:

• APM Project Management Qualification (PMQ)
• Certified Scrum Master (CSM)
• Certified Scrum Product Owner (CSPO)
• Lean Six Sigma Green Belt